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Coca-Cola HBC Polska

website: www.coca-colahellenic.pl

accession date: February 2005

representative: General Manager, Ahmed Alafifi

Coca-Cola Hellenic in Poland

Coca-Cola Hellenic is the second-largest bottler of products of The Coca-Cola Company in terms of volume with sales of more than 2 billion unit cases.

It has broad geographic footprint with operations in 28 countries serving a population of more than 570 million people.

Coca-Cola Hellenic offers a diverse range of ready-to-drink non-alcoholic beverages in the sparkling, juice, water, sport, energy, tea and coffee categories. Coca-Cola Hellenic is committed to promoting sustainable development in order to create value for its business and for society. This includes providing products that meet the beverage needs of consumers, fostering an open and inclusive work environment, conducting our business in ways that protect and preserve the environment and contribute to the socio-economic development of our local communities.

While Coca-Cola Hellenic is an international bottling company, serving some of the world’s best known brands, Coca-Cola Hellenic business in Poland, as in every country where we operate, is a local business.

History:

Standing between West and East Europe and with a population of more than 38 million people, Poland joined the European Union in 2004, and with its transformation to a democratic, market oriented country largely complete, it has become increasingly important on the European and world stage.

Coca-Cola first appeared in Poland during the Poznan International Fair in 1957, but the drink did not hit stores until the 1960s, when it was sold through outlets in exchange for foreign currency. In those days the drink represented both luxury and freedom.

Only in 1971 did The Coca-Cola Company sign an agreement with the Polish government, to allow bottling of these beverages in Poland on a licensed basis. On 19 July 1972 Coca-Cola production began in Warsaw, and in 1973 two further bottling plants were set up in Silesian breweries.

It was not until 1991 that the first direct investment materialised in Poland. Initially the company office in Warsaw’s Palace of Science and Culture employed just 15 people as the carbonated soft drinks market was then undeveloped.

Average annual consumption of drinks from The Coca-Cola Company then stood at a meagre 0.8 litres per person. However, towards the end of 2002 this grew to a substantial 12 litres, by which time the company had considerably expanded its offering.

In 1992 Fanta and Sprite drinks were first produced and the newly opened plant in Radzymin featured a production line for cans and 2 litre PET bottles. Coca-Cola’s bottling system in Poland has since grown rapidly. Between 1992 and 1994 six companies were registered, along with further bottling plants. In 1995-1996 those companies were taken over by Australian bottler Coca-Cola Amatil, then the sole owner of all Polish bottlers.

In 1998 after the company’s de-merger, Coca-Cola Beverages was established, consolidating all bottling operations into one entity as CCB Poland. After CCB was taken over by the Hellenic Bottling Company in 2000, this Polish bottler became a division of Coca-Cola Hellenic Bottling Company.

Today, Coca-Cola Hellenic in Poland comprises 3 manufacturing facilities across the country, 21 warehouses and 26 sales centres.

Products: Our beverages are produced locally, our employees are Polish citizens, and our product range and marketing are designed to meet the tastes and lifestyle needs of Poles consumers. The beverage brands we offer in Poland include: Coca-Cola, Coca-Cola Zero, Coca-Cola light, Cherry Coke, Fanta, Sprite, Kinley, Lift, Cappy Juice, Nectars & Still Drinks, Kropla Beskidu & Kropla Minerałów waters, Nestea ice-tea, Burn energy drink, Monster Energy drink, Powerade ION4 & Powerade Zero sport drinks.

Investment & Employment: The Coca-Cola business system in Poland – consisting of Coca-Cola Hellenic and The Coca-Cola Company our partners in growth – is one of the country’s largest foreign investors, having invested more than 360 million EUR. The Coca-Cola system directly employs almost 3000 highly-qualified individuals. Moreover, each job in the Coca-Cola System indirectly generates five additional jobs in related industries, including a wide range of suppliers and a nationwide network of retailers.

Quality: Coca-Cola Hellenic’s success is built on a reputation for ensuring that we offer consumers only the highest quality beverages. In addition to its own, rigorous quality assurance systems, all Coca-Cola Hellenic plants in Poland are certified as meeting all relevant international standards, including: Quality management system, PN-EN ISO 9001:2008 / Environmental management system, PN-EN ISO 14001:2005 / Systemy Occupational health and safety standard , PN-EN ISO 18001:2007/OHSAS / Food safety management system, PN-EN ISO 22000:2006 / Excellence Across The Board (EAtB), internal system certification, based on Lean Manufacturing principles

Community: Coca-Cola Hellenic Poland is involved in actions benefiting the local community in which it is directly present, supporting initiatives of local authorities, non-government organisations and others. Moreover, Coca-Cola Hellenic Poland initiates programmes aimed to develop the community where it operates, prevent negative social trends and protect the natural environment. We believe that holding a dialogue and building trust of the local community is essential for us to effectively run our business. We run such actions in the fields where our company has the most know-how and experience and where it can be most helpful:

  • Natural environment and water stewardship: Kropla Beskidu Fund, Rivers for Life with WWF, CHP project, “Ecotwisted” campaign, recycling promotion, trees planting.
  • Sports and physical activity : Coca-Cola Cup, Keep Fit program, running and biking marathons.
  • Youth development : Hot-Meal-A-Day program with Foundation of Corporate Social Responsibility, integration events, holiday camps for disabled or poor children.
  • Other local activities : employee voluntary program “Voluntary on the Coke Side of Life”, joint programs with local communities, disaster relief in cooperation with Red Cross.

Our involvement in these areas is a result of the company profile and challenges of the modern world. These initiatives fit well into our company’s long-term strategy. We invest in environment protection, contribute to sustainable development of the next generations, promote sports and physical activity among youth and take an active part in the life of local communities where we are present.

More at www.coca-colahellenic.pl