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THE FOUNDATION FOR CORPORATE SOCIAL RESPONSIBILITY IS A NETWORK OF 90 INTERNATIONAL CORPORATIONS ACTIVELY WORKING IN POLAND TO AFFECT POSITIVE SOCIAL CHANGE THROUGH CORPORATE PHILANTHROPY. WE FEED, EDUCATE AND EMPOWER POOR CHILDREN IN POLAND. COLLECTIVELY, WE HAVE FED OVER 4 MILLION HOT MEALS TO SOME OF POLAND’S MOST NEEDY CHILDREN. OUR MISSION IS TO LEAD THE BUSINESS COMMUNITY IN RAISING THE LEVEL AND QUALITY OF CORPORATE SOCIAL RESPONSIBILITY.

December 5, 2011, Vol. 8, No. 35

"We may have all come on different ships, but we're in the same boat now."
- Martin Luther King, Jr.

FOOD FOR THOUGHT

Straddled atop a powerful Palomino, the Marlboro Man smoked a butt and looked cool. What wasn’t cool was his untimely death of cancer and the business model behind the tragedy.

Today’s look back on the Marlboro Man brand exposes a cultural campaign of capitalism at its height – make something as cheaply as possible by whatever means, sell it for as much as you can, by whatever means, insure that it is consumed quickly and guarantee that it leaves behind a habit that creates more desire; thereby insuring the sustainability of the brand.

Unfortunately for the Marlboro Man and the business model that supported it, the future will focus on Brands’ greater meaning, via social purpose branding, sometimes called “cause marketing.” That’s the branding that gives credit for the authentic work a social purpose enterprise pursues. It provides a more ‘emotional’ connection to the brand than the traditional approach.

Social Purpose Branding will become the new ‘cool’. A quick look at demographics and the economy will show that the next generation of consumers will be more educated and informed about their purchasing decisions, considering the lack of funds available to them. Just ask any consumer product company if they don’t listen to ‘mommy bloggers’ and you’ll find that the successful ones do. Mommy Bloggers share information about the products and services they use as a Mom. You want to argue with them? - CSR Wire News Alert

WORKING THEIR HEARTS OUT

Natalie attended Dinner Dance rehearsals in the PromiseLand this past week. She returned with an inspired new excitement about our February 13th event. We have been doing these events for the past 8 years, and Natalie reports that this year’s event will be exceptional, and one to remember.

Life’s not easy for our PromiseKids under the best of circumstances. But with our 40 PromiseKid Singers and Dancers scattered among 5 different schools, rehearsals are a logistical nightmare. It takes all of our resources and the resources of the schools to arrange transportation for the kids to rehearsals and back. Our programs are not a part of the regular school curriculum, so we must fit our Dinner Dance performers in where and whenever we can.

The PromiseKids adjust quickly. They know that their 3 days in Warsaw will be an opportunity of a lifetime. So, they learn fast, practice hard, and make the best of every adverse situation they encounter.

Table payments

With the tax man waiting just around the corner to 2011 receipts, some of you would like to pay for your Dinner Dance Tables before year’s end. We will be sending information about your Dinner Dance donation this week. The price of a table for 10 has not changed in 8-years, 2,400 PLN. For those of you who would like to delay payment until the next tax year, we will certainly understand. We will also be asking for the names of the people who you have invited to sit at your table. We don’t issue tickets, but we do ask for the names of all guests.

KFC: OUR DISCOVERY LEADERS

Just like it has for the past 7 years, the monthly KFC bank transfer arrived in our Foundation Bank Account this past week. The 50,000 PLN represents the largest contribution we receive each month, and the amount reminds us that the KFC's contribution to our Foundation’s Hot-Meal Program is nearing the 2.5 million PLN mark over the past 7-years.

Companies don’t think, but company leaders do. It was 7-years ago that then KFC President Drew O’Malley along with AmRest President Henry McGovern proposed this most successful cause-marketing program with the Foundation. Henry is still President of AmRest; Drew is now President/Chief Operating Officer of AmRest, and Olgierd (Olo) Danielewicz has taken over the reins as President of KFC. Drew and Olo also serve on our Foundation’s Advisory Council and provide us with valuable business advice in addition to their major contributions.

KFC is one restaurant brand belonging to the American Restaurants (AmRest) network of restaurants operating in Central/Eastern Europe and Russia that also includes the Pizza Hut, Burger King, Freshpoint, Starbucks Coffee, and Rodeo Drive Brands. AmRest has been a member of the Foundation from the Foundation’s very beginning, and is always close by to help our PromiseKids.

We thank these Discovery Leaders who have made such a major contribution to the lives of our needy PromiseKids in Poland’s economically depressed Zachodniopomorskie Province, a place we like to call the PromiseLand.

SUPPORT THE FOUNDATION

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DATES TO REMEMBER

February 13th – 8th Annual Dinner Dance at the Warsaw Hilton Hotel. Make your reservations for this special event. Tables of 10, 2400 PLN.

THOUGHT FOR THE WEEK

"The ideals which have always shone before me and filled me with the joy of living are goodness, beauty, and truth."

- Albert Einstein

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