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THE FOUNDATION FOR CORPORATE SOCIAL RESPONSIBILITY IS A NETWORK OF INTERNATIONAL CORPORATIONS ACTIVELY WORKING IN POLAND TO AFFECT POSITIVE SOCIAL CHANGE THROUGH CORPORATE PHILANTHROPY. WE FEED, EDUCATE AND EMPOWER POOR CHILDREN IN POLAND. COLLECTIVELY, WE HAVE FED OVER 6 MILLION HOT MEALS TO SOME OF POLAND’S MOST NEEDY CHILDREN. OUR MISSION IS TO LEAD THE BUSINESS COMMUNITY IN RAISING THE LEVEL AND QUALITY OF CORPORATE SOCIAL RESPONSIBILITY.

March 3, 2014 Vol. 11, No.9

"It doesn't matter what happens to you. What matters is, what are you going to do about it? Are you going to complain and shrink or are you going to step into your greatness?"
-- Robert Tew

JUST HOW IMPORTANT IS THE MEAL WE FEED OUR PROMISEKIDS?

Each week our PromiseLand kitchen staff makes conscious decisions on just what we should feed our PromiseKids in our Hot-Meal Program. These decisions are extremely important because we know that most of our kids come to school hungry, and the meal we feed them is the only nourishment they receive each school day. What we eat can affect how we think, and in the case of our PromiseKids, how they will perform in school.

What we eat can play an important role in determining our mood and level of alertness. The connection is not completely understood, but it has to do with brain chemistry and substances know as neurotransmitters. These are the chemicals used by the brain to control its level of operation.

There are more obvious effects from substances such as caffeine and alcohol, but protein, carbohydrates and fatty foods will also affect our brain chemistry. Although no diet can offset the tedium of repetitive tasks, what you eat or don’t eat can help determine whether you’re awake or ready to doze.

Investigators have shown that skipping breakfast, as most of our kids do, can have a negative effect on the way students perform in the classroom and on problem-solving tests. Having too much to eat can also decrease alertness. One Scottish study showed that a large meal decreases performance on a complex task by about the same amount as being sleep-deprived did. Additionally, although simple sugars are sources of quick energy, studies of adults show that high-carbohydrate meals often lead to sleepiness, decreased attention span and impaired concentration.

The calming effect of sugar is tied to the fact that a rising blood sugar level causes the pancreas to release the hormone insulin. When insulin is around, it increases a brain chemical called serotonin, which has an overall calming effect on the body.

Because most of our PromiseKids don’t eat breakfast at home and come to school with empty stomachs, we elect to feed our children in our 10 PromiseLand schools as early as possible. We deliver meals to our younger children as early in the day as possible. In many cases, these kids will have an apple, half a sandwich, or some other part of their meal left over that they can eat before they leave school later in the day.

Although we don’t have scientific evidence of the value of our Hot-Meal Program, we do have reports from teachers, administrators and parents that the PromiseKids are benefiting greatly from our Foundation’s Hot-Meal Program.

THRIFTY POLISH FAMILIES

A worsening economic situation means Poles are thriftier when it comes to food purchases, reports Rzeczpospolita. Nearly one-fifth of household spending in Poland goes to food and beverages, according to Eurostat calculations.

Only four EU countries have larger shares in this equation: Bulgaria, Lithuania, Latvia and Romania. The EU average is 15.3 percent. In total, Poles spent zl. 226 billion on food products in 2013, says research company PMR.

POLISH SCHOOLS GET SAFER

A new report released by the Polish Police states that Polish schools are becoming a safer place. The statistics, printed by newspaper Rzeczpospolita, show that last year saw 17,500 crimes take place in elementary and secondary schools – a much lower figure compared to 24,000 in just 12 months previous. In total there were 4,000 thefts (down by 3,000) and there were almost half as many fights in schools, down to 800.

CELEBRITY – COMPANY CAUSE RELATED MARKETING

Getting a major company that cares about its brand image to partner with a celebrity is no small feat. It can be a challenge to find a cause that fits organically with both groups. However, with growing consumer demand for socially and environmentally responsible companies and products, companies and celebrities are finding that they have shared interests in the cause and that partnerships are increasingly necessary to reach consumers, especially Millennials (Born from 1982-2004)

According to a 2010 study by Cone Communications, 68 percent of consumers consciously make cause-related purchases. About 25 percent of consumers are “emotionalists,” usually female, between 18 and 35, who will make cause-based purchases if the cause is emotionally compelling, personally relevant, and does not necessitate significant lifestyle changes.

Another survey conducted by Scarborough Research in 2012 found that respondents between the ages of 18 and 29, and especially women, were more likely to buy a brand that supported a charity.

The 2010 Cone Cause Evolution Study also discovered that 80 percent of consumers are likely to switch from a brand that does not support a cause to one that does, if the brand price and quality are on par. Nineteen percent of consumers will buy a more expensive brand if it is related to a cause, and 61 percent of consumers are willing to try a new brand or unknown brand if it is cause-connected.

Finally, a study in 2012 from Pulse Opinions Research found that 28 percent of consumers between the ages of 18 and 39 supported a humanitarian, environmental, or social cause endorsed by a celebrity they liked, compared to only 13 percent of consumers between the ages of 40 and 64, and 8 percent of consumers 65 and older.

The survey also revealed that celebrity-cause partnerships had to feel authentic to influence consumers effectively; only 3 percent of Millennials said that they would be more likely to support a cause if they knew the celebrity spokesperson were paid.

Effective cause partnerships between companies and artists can build meaningful engagement between consumers and the messages and products associated with that partnership. But they require genuine passion, careful architecture, and plenty of room for creativity.

Connecting company, cause, and culture is a lot like composing music. You can create sublimity or chaos using the same eight notes. Your creation can fall apart, or it can generate something greater than the sum of its parts—an experience that’s truly special and meaningful, and therefore valuable, to the consumer.

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HERE IS HOW YOU CAN HELP OUR PROMISEKIDS

Our Dollar a Day program may be just what you have been looking for and the PayPal method of delivering your money makes it so easy. We pay just about $1.00 to feed one hungry Polish child a hot-meal per school day, $20.00 per month, $200.00 per year. Click PayPal below to contribute.

DATES TO REMEMBER

March 3, 2014 - You Can Dance in the PromiseLand Competition Begins

THOUGHT FOR THE WEEK

"Smile every chance you get. Not because life has been easy, perfect, or exactly as you had anticipated, but because you choose to be happy and grateful for all the good things you do have and all the problems you know you don't have."

-- Author Unknown

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