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THE FOUNDATION FOR CORPORATE SOCIAL RESPONSIBILITY IS A NETWORK OF INTERNATIONAL CORPORATIONS ACTIVELY WORKING IN POLAND TO AFFECT POSITIVE SOCIAL CHANGE THROUGH CORPORATE PHILANTHROPY. WE FEED, EDUCATE AND EMPOWER POOR CHILDREN IN POLAND. COLLECTIVELY, WE HAVE FED OVER 6 MILLION HOT MEALS TO SOME OF POLAND’S MOST NEEDY CHILDREN. OUR MISSION IS TO LEAD THE BUSINESS COMMUNITY IN RAISING THE LEVEL AND QUALITY OF CORPORATE SOCIAL RESPONSIBILITY.

March 17, 2014 Vol. 11, No.11

"Think of yourself as on the threshold of unparalleled success.
A whole, clear, glorious life lies before you. Achieve! Achieve!"
-- Andrew Carnegie

FOUNDATION’S VIDEO HIGHLIGHTS OF 2013

We have a special treat for you this week. We have memorialized some of the major highlights of our Foundation’s year on video, and suggest you sit back, relax and click on the link below to share the incredible experiences our PromiseKids have had in 2013. Hope you enjoy!

http://www.youtube.com/watch?v=I4YCq_ahKfo&feature=share

WHEN WAS THE LAST TIME YOU VISITED OUR FACEBOOK PAGE?

The girls wanted me to remind you to be a friend of our Foundation, so here it goes…

Natalie, Basia and Meg devote a good amount of time keeping our Facebook pages current for your reading enjoyment, and they will appreciate your feedback every now and again. It’s easy to do. Just open the link below and express your positive opinion by clicking on “LIKE.”

We think you will really enjoy seeing our PromiseKids as they go about their daily activities. The photos are really professional, and the comments are most enlightening. We Like that you Like what we are doing to make life better for so many needy PromiseKids!

https://www.facebook.com/fundacjafcsr

THREE-QUARTERS OF AMERICANS SAY SUSTAINABILITY IS A PRIORITY WHEN MAKING FOOD PURCHASING DECISIONS ACCORDING TO NEW CONE COMMUNICATIONS RESEARCH

Consumers are willing to pay more for locally produced foods and want companies to provide more sustainable food options

Americans Seek Sustainable Food Options to Help the World and Themselves

More than eight-in-10 Americans (83%) consider sustainability when buying food and would like to see more options available that protect the environment (81%). Their motivations span from the altruistic to the self-serving, including:

  • 43% of Americans want to do their part to protect and preserve the environment
  • 39% believes the quality/taste is better
  • 38% wants to show their support for companies who are doing the right thing
  • 27% believes the products are healthier

Consumers look to companies to help them understand the broader implications of their food purchasing decisions, with nearly three-quarters (74%) stating they want companies to do a better job explaining how their purchases impact the environment.

“Although consumers are shopping with an eye toward sustainability, they are equally motivated by personal needs and a desire to improve society,” says Liz Gorman, senior vice president – Sustainable Business Practices, Cone Communications. “Messaging must be two-fold. Companies must clearly demonstrate the impact consumers’ purchases are having on the environment, while reinforcing health, taste and quality attributes.”

Americans Rely on Friends and Family in Making Food Purchase Decisions

It’s no surprise Americans are most influenced by those closest to them when it comes to food purchasing decisions, with spouse or partner (45%), friends (27%) and kids (19%) topping the list. Yet, food companies and healthcare providers (16%) are close behind as the next most influential sources of information. Americans are not only choosing who they listen to but also when they access information, with 43 percent of consumers accessing information online throughout the day.

“Today’s food and beverage companies have an opportunity to connect with consumers on the issues they care about, with the people they trust, in the channels where they are,” DaSilva says. “The days of empty claims and blanketed approaches to marketing to consumers are over; consumers want to know their favorite food brands understand their unique needs and what matters most to them.”

Women and Millennials Take a Stance on Food Issues

There’s no question women are the most thoughtful and empathetic consumers on a variety of health and sustainability issues, and although both men and women are shopping with sustainability and local in mind, women are more likely to do so for selfless reasons:

  • Women are more likely to consider sustainability because they want to do their part to protect the environment (50% vs. 36% of men), while men are more motivated by taste and quality (41% vs. 38% of women).
  • Women are more passionate about local food options. They are more likely to pay more (73% vs. 60% of men) and will sacrifice variety to eat local (52% vs. 38% of men).

Millennials, ages 18-24, have a somewhat different take on the most important health and sustainability food issues.

Beyond food safety and nutrition, other priorities include:

  • 72% protect and renew natural resources (vs. 65% U.S. average)
  • 66% organic (vs. 52% U.S. average)
  • 66% supports a social issue and/or charity (vs. 49% U.S. average)
  • 61% locally produced (vs. 74% U.S. average)

“Grocery shopping decisions no longer hinge on price and taste alone. Consumers worry about where their food is made, what’s in it and how it affects the environment,” says DaSilva. “The stakes are higher for companies to not only provide food options that meet consumers’ modern needs but communicate attributes in a clear and transparent way.”

FEWER POLES WITH EXCESSIVE DEBT

The number of Poles with excessive debt is gradually declining, according to data presented by the Credit Information Bureau (BIK). In 2013 their share in the total number of indebted persons amounted to 1.3 percent. The downward trend has been visible since the second quarter of 2010, when the share was 2.5 and then started falling. However, in the fourth quarter of 2013 the growth picked up again, possibly due to a better economic situation, BIK said. The decline was influenced by stricter lending policies implemented by banks, BIK President Mariusz Cholewa said. The policy of the Financial Supervision Authority, which introduced restrictive recommendations for banks, also had its impact

SWITZERLAND: NATIONAL BANK TO SCREEN SHARES ON ETHICAL GROUNDS

The Swiss National Bank has said that it will sell shares in companies that fall short on ethics, including those that are responsible for human rights abuses or significant damage to the environment.

The Bank's current portfolio includes arms manufacturers and others that have been the target for criticism based on social or environmental performance. It has not yet confirmed which companies will be caught by the new exclusion clause.

Two years ago, the Bank was forced to publish its own central banker's code of ethics after the wife of the chairman bought "ridiculously cheap" US dollars - creating a scandal which forced the then chairman to resign his position.

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HERE IS HOW YOU CAN HELP OUR PROMISEKIDS

Our Dollar a Day program may be just what you have been looking for and the PayPal method of delivering your money makes it so easy. We pay just about $1.00 to feed one hungry Polish child a hot-meal per school day, $20.00 per month, $200.00 per year. Click PayPal below to contribute.

DATES TO REMEMBER

March 2014 - You Can Dance in the PromiseLand Competition

THOUGHT FOR THE WEEK

"It is a funny thing about life; if you refuse to accept anything but the best, you very often get it."

-- W. Somerset Maugham

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