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THE FOUNDATION FOR CORPORATE SOCIAL RESPONSIBILITY IS A NETWORK OF INTERNATIONAL CORPORATIONS ACTIVELY WORKING IN POLAND TO AFFECT POSITIVE SOCIAL CHANGE THROUGH CORPORATE PHILANTHROPY. WE FEED, EDUCATE AND EMPOWER POOR CHILDREN IN POLAND. COLLECTIVELY, WE HAVE FED OVER 6 MILLION HOT MEALS TO SOME OF POLAND’S MOST NEEDY CHILDREN. OUR MISSION IS TO LEAD THE BUSINESS COMMUNITY IN RAISING THE LEVEL AND QUALITY OF CORPORATE SOCIAL RESPONSIBILITY.

May 12, 2014 Vol. 11, No.18

"He who walks in another's tracks leaves no footprints."
-- Joan L. Brannon

"YOU CAN DANCE IN THE PROMISELAND" - WINNERS ANNOUNCED BY MEG CIUCKA

We are pleased to announce the results of the third edition of "You Can Dance in the PromiseLand" - the Foundation's initiative to help promote dance as a daily part of an active, healthy lifestyle. It is interesting to note that this competition became one of the favorite programs among all of our PromiseKids in all of our 10 schools. Over 200 PromiseKids from all of the regional schools were eligible to participate. The rules were the same as in the famous TV Show: You Can Dance. Talented dancers skilled in everything from Hip Hop, Krumping and Popping to Salsa competed to be named the PromiseLand's Best Dancers.

On the 9th of May, 120 PromiseKids who were selected during the first auditions were given a pass and moved on to the final round held in the Lekowo School where they performed solo and group dance numbers in a variety of dance styles. We congratulate the following winners:

SOLO DANCERS:

1st place solo dancer 0-3 graders: Amelia Sypniewska from Bierzwnica School
2nd place solo dancer 0-3 graders: Ewelina Iwańska from Oparzno School
3rd place solo dancer 0-3 graders: Gabriela Wachnik from Lekowo School

1st place solo dancer 4-6 graders: Nikola Gębal from Bierzwnica School
2nd place solo dancer 4-6 graders: Kamila Dzierżak from Lekowo School
3nd place solo dancer 4-6 graders: Weronika Zglennicka from Brzeżno School

1st place solo gymnasium dancer: Kinga Szewczyk from Lekowo School
2nd place solo gymnasium dancer: Joanna Surmiak from Brzeżno School

TEAMS:

1st place team 0-3 graders: "ZUMI" Brzeżno School
2nd place team 0-3 graders: "SŁONECZKA" Lekowo School
3rd place team 0-3 graders: "RAPOLUDKI" Nętno School

1st place team 4-6 graders: "GIVE ME 5" Nętno School
2nd place team 4-6 graders: "SWEET GIRLS" Nielep School
3rd place team 4-6 graders: "SHAKE" Lekowo School

1st place team gymnasium: "FARMERZY" Lekowo School and "BLACK&WHITE" Nowe Worowo School.

All prizes were sponsored by the following donators:
- Parents and Teachers Association from the British School in Warsaw - all main prizes for the winners - big thanks go to Anna Butruk
- COCA COLA - Cappy soft drinks for all participants
- KFC glasses, key chains and balloons from KFC Szczecin - Mariusz Pentela
- pencils, pens, erasers,school supplies from PRIMO POLSKA - Marta Waś
- cleaning supplies from Colgate Palmolive - Wojciech Król.

We'd like to thank Jakub Szynkowski the director of Lekowo School and his staff and Agnieszka Pruss for organizing this competition in their school. Jury: Barbara Kolasińska FCSR Arts Director, Karina Simon, Lekowo teacher, Dorota Budzińska - Cholawo Arts Director from the Town Culture Center, and Małgorzata Ciućka FCSR Regional Director.

THE BLEEDING HEART CONSUMMER

This week we will briefly discuss a fairly new kind of consumer, The Bleeding Heart!

The Bleeding Heart — typically female between ages 18 and 34 — is an educated person who goes out of her way to try save the world with every trip to the store, even though she’s unsure of the ultimate impact. The number one benefit she seeks from responsibly made products is to positively impact society.

Nearly seven-in-10 (69%) have bought a product with a social or environmental benefit in the past 12 months, and 93 percent will switch brands to one associated with a cause. Although her heart may ache for social and environmental problems, she does not buy unthinkingly.

Ninety-two percent of Bleeding Hearts indicate a likelihood to boycott products or services they find negligent — and nearly three-in-five (57%) have already done so. In keeping with her convictions to benefit society, the Bleeding Heart has high expectations of companies. But, as with all consumers, she will recognize concerted efforts with increased favorability (96%), trust (95%) and loyalty (94%).

To earn reputation points, companies must do more than just support issues and go further to advocate (31%) or even change the way they operate (30%). Bleeding Heart consumers want companies to provide them with opportunities to donate (80%) and volunteer (78%), but they’re also looking to become part of the CSR process. Nearly eight-in-10 (79%) say they want to voice their opinions to companies, but are more cautious in actually doing so (29%).

Despite her altruistic spirit, the Bleeding Heart is unsure of both personal and corporate impact on social and environmental issues. More than a quarter (29%) of this segment believes they themselves have little to no positive impact, and 38 percent thinks businesses have made equally mediocre progress. Companies would do well to alleviate this consumer’s skepticism through genuine communication. One-in-three will take to social media to share positive information, but a quarter will just as easily pass along the negative.

Engagement beyond purchase is a key differentiator for companies. Provide varied opportunities for involvement. To overcome any doubts about impacts, be transparent about collective business, consumer and societal benefits. It’s also important to leverage myriad communication channels. Media may be the two most effective channels for reaching the Bleeding Heart, but 64 percent use social media to address social and environmental issues.

HERE IS HOW YOU CAN HELP OUR PROMISEKIDS

Our Dollar a Day program may be just what you have been looking for and the PayPal method of delivering your money makes it so easy. We pay just about $1.00 to feed one hungry Polish child a hot-meal per school day, $20.00 per month, $200.00 per year. Click PayPal below to contribute.

DATES TO REMEMBER

June 27, 2014 - End of the school year.

July - August, 2014 - Sports camp for promiskieds sponsored by Ghelamco.

THOUGHT FOR THE WEEK

"Forgiveness does not change the past, but it does enlarge the future."

-- Paul Boese

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