„Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.” – Saint Francis of Assisi
Hope you all enjoyed the Christmas Season and are looking forward to a great year ahead. I know we here at the Foundation look to 2018 with great anticipation and enthusiasm – another opportunity to make a difference in the lives of some of Poland’s neediest children.
We invite you to continue with us on this journey…from the necessary to the impossible!
HEARTY THANKS TO THE BRITISH SCHOOL (Warsaw)
In our last newsletter we described the wonderful Christmas visit from the students, teachers and parents of the British School in Warsaw. They came loaded with gifts and presents for our PromiseKids. They were so gracious and giving and our kids were very appreciative and happy!
Meg put a wonderful video together memorializing the event. Enjoy!
WHAT CSR TRENDS CAN WE EXPECT IN 2018?
According to Cone Communications’ 2017 CSR Study, 70% of Americans believe companies have an obligation to take actions to improve issues that may not be relevant to their everyday business.
…Cone Communications’ (Director) Alison DaSilva, (states) that 2017 was a year for redefining corporate social responsibility. Cone’s research demonstrated that 87% of Americans would purchase a product because a company advocated for an issue they cared about and more than two-thirds will refuse to do so upon learning the company supported an issue contrary to their beliefs.
DaSilva says, “Consumers are willing to dig deeper and learn more about a company’s business practices. Companies need to be extraordinarily transparent and dig deep into their own organization to ensure they’re truly ‘walking the talk’ with issues on which they’re taking a stance.”
Critical questions to answer, according to DaSilva are, “What issues can you authentically advocate for? Are you willing to be transparent? What is the commitment of your senior executives? Are you ready for backlash?”
“According to our experts, activism will continue to grow in prevalence and importance in 2018. Now more than ever, solid strategy, careful due diligence and bold communication are critical for companies looking to meet the expectations of consumers in our dynamic and ever-changing world.”
Source: Forbes Magazine, December 14, 2017 “Watch for These 3 Corporate Social Impact Trends in 2018
CONTINUING THANKS TO AMREST AND FANEX
As we enter 2018 we want to thank AMREST Holdings for their financial support and FANEX for their delicious products to the Little Chef cooking workshops during this upcoming Spring semester. We now have 72 kids from 5 schools participating in this fun and healthy after school program!
HEARTWARMING CHRISTMAS STORY
Hopefully all of you received one of the beautiful handmade Christmas cards from our Foundation PromiseKids. In a wonderful act of kindness, an employee (wishes to be anonymous) from our member company Exxon Mobil, sent a Christmas present to Oskar a student at the Nowe Worowo school, who made the card sent to Exxon. Thank you Ewa!
Our heartfelt sympathy and prayers are extended to Basia Kolasinska, FCSR Dance and Arts Coordinator, son Aaron and all her family on the passing of Basia’s father over the Christmas holidays.
QUOTE OF THE WEEK
Although no one can go back and make a brand new start, anyone can start from now and make a brand new ending. – Carl Bard
Virginia Borys Chasey BA, MLS
President, Foundation for Corporate Social Responsibility
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